Introducing Cake 🍰, a new social community network for retirement and 55+ communities.Cake is the Agentic AI-powered community platform transforming condominium and apartment living, connecting residents, enhancing trust, and enabling brands and property managers to authentically engage over 30M multifamily homes.
AS
by Alex Sirota
Trust and Connecting People Online
Defining & Building Trust Online
Building trust in a shared living space can be challenging. Social media often fuels isolation and conflict. But COVID has changed how older adults view technology, and AI both excites and concerns them.
What makes a good life? (27M views)
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Cake 🍰
(C)onspicuous (A)cts of (K)indness and (E)mpathy
Age of Agentic AI
Sasha, your Community Animator
Cake's AI-powered community animator, Sasha, recommends communities and organizes activities based on your interests. For example, Sasha will connect you with fellow pickleball players, help you find a court, and schedule practice times.
Never be left out again
Cake's AI-powered translation and accessibility system enables seamless communication across languages, abilities and cultures, ensuring everyone can participate regardless of their race, creed, religion or gender identity.
A virtual marketplace
Cake's digital marketplace connects local and global businesses with community causes, aligning values through sponsorships instead of ads.
Cake: Here are the pieces of cake.
Free for residents of Cake
Revenue 1: Transaction fees on purchases from Community Sponsors
Revenue 2: Community Sponsors pay an access fee to support communities
Profit Sharing
50/50 split of profit to communities, converted into Cake NFTs
Cake Competition
Customer Discovery
1
The Shores at Crystal Beach
(Small Pilot Project of 100 residents)
(Small Pilot Project of 100 residents)
2
500 Duplex Ave, Toronto
(Established Apartment Rentals)
(Established Apartment Rentals)
3
3600 Yonge St, Toronto Governor's Hill
($2M+ Condos)
($2M+ Condos)
4
Barton Place, Austin TX
(Premium Condominiums)
(Premium Condominiums)
5
The Palms at Weston, Florida
(55+ Community Actual Target Market)
(55+ Community Actual Target Market)
6
The Well at 8 Spadina
(High end live/work/play/eat community by Del Property Manageme6t)
Revenue Goals by end of 2025
2,500
Residents & Tenants
10 Shared Live/Work Spaces (250 people per condo on average)
50
Community Sponsors
$1,000
Avg Revenue Per Year per Community Sponsor (Fitness, Tutors, Child Services)
Core Cake Collaborators (3C)
Alex Sirota
Community Visionary With a Heart of Gold
A highly technical Product Manager, Alex boasts an impressive 30+ year track record spanning public and private sector innovation like Apple, Ontario, and NewPath.
He's the President of Posterity, on a mission to revolutionize the retirement experience through Cake 🍰.
Geno Sher
Empowering Communities with Heart and Tech
As Culture & Solutions Lead, Geno brings over 20 years of business-led technology experience to ignite human-centered innovation. Geno is the Empress of Empathy, pioneering solutions that uplift and empower communities.
Muna Xassan
Empowering Communities with Heart and Tech
Advisory Committee
Peter Evans
A seasoned Marketing and Sales leader with an impressive track record at top-tier companies like ExpertFile.com, FloNetwork, and Bell. Peter also advised hundreds of companies at the MaRS company in Toronto, Ontario, Canada.
Peter delivers innovative, results-driven campaigns that captivate audiences and drive business success.
Kevin McIntosh
Talent & Operations Lead
Dubbeldam & Associates GM
30+ years Talent, Training and Operations
King of Kindness
Project Plan 2025
Funding Request
The opportunity to build stronger, safer communities is at hand! Cake is seeking $250,000 in seed funding from angel investors to
- create our MVC (Minimally Viable Cake)
- run viral and innovative guerilla marketing campaigns to get Cake into people's hands.
- We will raise another $1.5M follow on for a full product launch.
We need partners who are ready to seize this moment and share our vision.
Cake is an AI-powered Social Community Network
1
Revolutionary Onboarding Powered by AI
Secure, verified resident onboarding using geofencing or evidence-based approach.
2
Community Formation and Moderation
Cake's AI moderates discussions and rewards community sponsors, fostering trust and connection.
3
Community Discovery
Residents can discover communities using AI or be auto-invited by AI to communities.
4
Community Sponsors
Businesses sponsor Communities with AI-powered suggestion. AI can power creative and placement as well as call to action activities.
Cake 🍰 is a fun, safe hyperlocal community platform powered by GenAI
Community Solutions
Goods & Services Marketplaces, Barter Networks, Children Services, Entertainment, Food Marketplace, Health Services, Pet Care and much more
Documents and Decisions
Community documents and resources, community sponsors accessible via simple language prompts
Sasha: the Community Animator
Real-time multilingual discussions and chat/notifications, Push/SMS Notifications
Maintenance & Amenity Management
Optimized creation of events and use of shared living space amentities and resources
What will funding be used for?
- Sales and Marketing: We will invest in targeted sales and marketing campaigns aimed at property management companies and real estate developers/architects to expand OurSpace's reach and attract new communities.
- Platform Development: Funding will support the development of our core platform, community powerups and marketplace, AI infrastructure and agentic networks. Platform will tend towards adapting community and collaboration open source support projects (LangChain, Signal, Discord, Bluesky, X Community Notes, custom AI community models)
- Business Development: We will leverage funding to forge strategic partnerships with business community sponsors.
- User Experience Enhancements: A portion of the funds will be dedicated to create a superior user experience with best-in-class mobile apps, physical space utilization and AR/VR systems.
UX Design Benchmark
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What Makes OurSpace Stand Out?
Powered by AI Resident Animators
Featuring an agentic AI, "Vicky" or "Al" to connect residents to community sponsors or moderate discussions - this is patentable IP
100+ Languages
Unmatched multilingual support, all conversations and sponsorships are translated into the languages of the community in real-time. Nobody is excluded.
Free for Residents, Paid for By Community Sponsors
Community Sponsors advertise to niche communities
User-Friendly and Open
We will open source major parts of the system to enable unlimited growth for communities that want to host their own network of communities
Who Benefits from OurSpace?
1
2
3
1
Shared Living and Work space board of directors and property management companies/builders
2
Business Community Sponsors who dervice value from successful communities
3
Diverse people who share interests and desire to build strong and safe communities and derive value from their participation
Sample Call to Action to Signup for Cake
Get some Cake to do this:
- post in NextDoor, Reddit, Elevator Signage, Concierge Relationships etc
- Goals for Enagement with Condo
- Business sponsors in your area that join
- Number of Conspicuous Acts of Kindness and Empathy
Marketing Campaigns
Here are three options for social media posts you could use to promote Cake on LinkedIn:
- "Feeling like a lone cupcake in a world full of pies?
🎂 Join Cake and connect with your perfect batch of people! Our virtual communicator animator, Sasha, will mix you up with the right communities for a delicious experience. Let's bake some memorable connections together!"
- "Ever feel like your social life is more of a stale muffin than a fresh pastry?
🍰 Time for some Cake! We're turning dry, isolated interactions into sweet, spontaneous collaborations with Conspicuous Acts of Kindness and Empathy. Join the Cake revolution and find your flavor!"
- "Why scream for ice cream when you can join the Cake community?
🍥 In a world of crumbling interactions, we're here to make meaningful social connections rise. Dive into the next big thing with Conspicuous Acts of Kindness and Empathy. Be the cherry on top of your community!"
Feel free to tweak these further to fit your style and audience!
Evaluation Criteria to WIN
To achieve a score of 45 and maximize your chances of winning the Chai Tech Investor Pitch Contest in Toronto, you must obtain the highest possible score in every category. Here's a breakdown of how to get 5 points in each category:
- Problem Statement (5 points):
- Clearly define the problem you're addressing.
- Ensure it is concise, specific, and measurable.
- Articulate the impact and significance of the issue effectively.
- Market Need (5 points):
- Thoroughly define your target customer.
- Provide detailed reasons why customers would buy your product/service.
- Validate your claims with strong, supporting third-party evidence or testimonials.
- Solution (5 points):
- Articulate your solution exceptionally well.
- Demonstrate a deep understanding of the problem and market need.
- Include strong validation (e.g., user research, testimonials, pilot studies).
- Showcase scalability and competitive differentiation.
- Revenue/Value Creation Model (5 points):
- Present a revenue/value creation model that provides a clear advantage.
- Ensure it links strongly to sustained growth.
- Go-to-Market Strategy (5 points):
- Develop an exceptional go-to-market (GTM) strategy.
- Ensure it is robust, innovative, and sustainable.
- Demonstrate a comprehensive understanding of the market, customers, and acquisition strategies.
- Competitive Advantage/Team (5 points each, 10 points total):
- Competitive Advantage:
- Identify competitors with their strengths and weaknesses.
- Clearly explain your company's market advantage and how you will overcome competitors.
- Team:
- Showcase that your team has unique, specific skill sets, academic/professional experiences, or network connections that significantly increase the chances of success.
- Presentation (5 points):
- Deliver a presentation that generates energy, momentum, and excitement.
- Communicate with a calm, clear, and thoughtful style.
- Handling Questions (5 points):
- Answer questions definitively and in compelling detail.
Alex's Story
Ukrainian Roots/American Flowers
Sasha was born in Odessa Ukraine in 1971, and at 8 emigrated to Detroit, Michigan. My father fixed laundromat machines and then was an electrical engineer at Ford/Visteon. My mother was an aesthetician for rich suburban Detroit ladies of leisure. My grandparents rasied me while mom and dad worked.
The UM/Apple Years
I started programming at 12 in Mr. Blanzy's math class at Avery Middle School in Oak Park Michigan on an Apple computer. After University of Michigan (BSc '93) I landed in Cupertino and then Austin at Apple Computer Inc. I met the coolest people on the planet (like Carl, Ben, William & Jack) there.
The Great White North
Then, Canada in 1997! Because ambitions & dreams, right? And product management at 26!
Web analytics, Email marketing, near miss liquidity event in 2000, divorce, Ontario government running my own community building business and lots of love and music.
Web analytics, Email marketing, near miss liquidity event in 2000, divorce, Ontario government running my own community building business and lots of love and music.
Family Life & Cake
Blessed to be married with two children (13 & 24) who are constantly teaching me the art of communication (mostly by ignoring me). And Cake. Lots of Cake!
The Good Life: Lessons
New York Times Bestseller
The Harvard Study of Adult Development reveals that the strength of our relationships predicts our health and happiness over time. The Good Life shares insights from this study, showing how relationships in all their forms contribute to our wellbeing. With warmth and wisdom, the book offers an empowering guide to living our best lives through meaningful human connection.
The Harvard Study of Adult Development reveals that the strength of our relationships predicts our health and happiness over time. The Good Life shares insights from this study, showing how relationships in all their forms contribute to our wellbeing. With warmth and wisdom, the book offers an empowering guide to living our best lives through meaningful human connection.